App Growth Specialist (Mobile Apps)

Location: Istanbul, Turkey (Preferably Asian Side)

Work Mode: 6 days/week | Onsite (Bakırköy – Yalı Ataköy)

About Us

Guide of Dubai is a travel-tech super app developed under HOI Holding, offering an all-in-one platform for hotel bookings, tours, experiences, visa tracking, car and yacht rentals in the UAE.

We’re integrated with major partners like Emirates Skywards, FlyDubai, AirArabia, and aim to reach 100,000 users and $10M GMV by 2026.

We’re looking for someone who’s ready to grow fast with us in a high-impact role.

What You’ll Do

• Design and execute user acquisition and retention strategies for iOS and Android

• Optimize App Store & Google Play listings (ASO)

• Monitor and improve performance across the full growth funnel: acquisition, activation, retention

• Track and report on growth KPIs: CAC, LTV, ARPU, Retention, Downloads

• Support influencer campaigns and paid media strategies

• Collaborate with SEO, content, and CRM teams for omni-channel growth

• Use AppsFlyer, Firebase, and analytics tools to run A/B tests and interpret user behavior

• Work closely with the Product and Marketing teams on go-to-market efforts

What We’re Looking For

• Graduate of one of the Top 5 universities in Turkey (Boğaziçi, METU, ITU, Koç, Sabancı or equivalent)

• 3+ years of experience in mobile app growth or user acquisition

• Hands-on knowledge of ASO, Firebase, AppsFlyer, Meta Ads, Google Ads

• Strong analytical mindset; confident with numbers, dashboards, and campaign metrics

• Experience in a startup or fast-paced tech environment is a big plus

• Proficient in English (written and spoken)

• Self-starter with high ownership and fast learning ability

What We Offer

• Key role in a fast-growing, Dubai-based super app

• Competitive salary + performance-based bonuses

• Opportunity to make a measurable impact

• Dynamic, ambitious team with global expansion plans

• A chance to help shape the future of travel in MENA and beyond