Job Title: Digital Marketing Expert
Location: Istanbul, Turkey
Company: Guide of Dubai (HOI Holding)
About Us
Guide of Dubai is an innovative travel-tech platform under HOI Holding, designed to transform travel experiences in Dubai and beyond through technology and marketing excellence.
Position Overview
We are seeking a Digital Marketing Expert to join our team in Istanbul. The ideal candidate is both analytical and creative, with proven experience in designing and executing digital campaigns that drive brand growth and user acquisition.
Key Responsibilities
Plan, execute, and optimize digital advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
Develop and implement SEO and SEM strategies
Manage social media content calendars and monitor performance
Analyze campaign performance data and prepare reports
Collaborate with influencers and content creators to expand brand reach
Propose and execute creative marketing initiatives for user acquisition and brand awareness
Ability to work from the office, six days per week (Monday to Saturday), 9:00 AM – 6:30 PM
Requirements
Bachelor’s degree in Marketing, Communications, or a related field
Minimum 3 years of experience in digital marketing
Strong knowledge of SEO, SEM, Google Analytics, and Meta Business Manager
Experience in creating and managing creative digital content and campaigns
Based in Istanbul (or willing to relocate)
Excellent command of English (both written and spoken)
Strong communication, creativity, and teamwork skills
Results-driven with attention to detail
What We Offer
Competitive salary and performance-based bonuses
Opportunity to work on international-scale projects
Dynamic and innovative team environment
Career growth within the HOI Holding ecosystem